BRIKA & The Coveteur Collaboration | Paramount Hotel Pop-Up

Posted on November 26, 2013 by LISA KUNIZAKI | 0 Comments

We are thrilled to participate in an exciting pop-up BRIKA just launched at the Paramount Hotel in Times Square, New York, in partnership with The Coveteur.

We will be featuring three special gift sets: Chic Hostess Gift Set, Espress Yourself Gift Set & The Love Cycle Tea Flight. Interested? LIKE us on FB and Twitter and sign up for our newsletter on our homepage for updates.

Espress Yourself Gift Set (or the I Heart Coffee gift set) is perfect for the coffee lover in your life.

The Love Cycle Tea Flight was inspired by BRIKA and will be available in limited quantities. The Flight includes: Tea No. 14 Love SpellTea No. 20 Chocolat et Fraise & Tea No. 104, Evening Engagement. You can only get this combo of teas through this flight.


The inspiration behind this box is the "cycle" that romantic relationships take.  All our teas are named and numbered after Lisa's family members.  Her dad says that when he met Lisa's mother, she put him under a "love spell".  The Chocolatet Fraise is a chocolate covered strawberry tea - very romantic and represents the courting period.  And of course, Evening Engagement speaks for itself. It all goes full circle to Love Spell, numbered after the day Lisa's parents got married (and celebrated their 40th Wedding Anniversary this year).  That's The Love Cycle!

The tea flights (we have two) will also be available as corporate gifts, wedding favors and special orders. They come wrapped in our custom wrapping paper complete with our new mascot for the CdS Heritage Tea line: the Shiba Inu. The tins are sealed with our logo printed masking tape (designed by the same people at Anthropologie). So, your gift will be ready to go if you order from BRIKA.  

Here's some pics from opening night:

BRIKA is a fast growing e-commerce site that elevates the craft and celebrates storytelling by bringing under-the-radar artisans and designers to a connected and conscious consumer. The site offers a curated assortment of beautifully crafted products from artisans and designers, while celebrating the makers themselves. BRIKA was conceived for the creative, smart, and stylish consumer--typically a woman, who is 'engaged in life' and wants one-of-a-kind products that she can't find everywhere else, and wants it via a beautiful, easy-to-navigate online experience. Each week, BRIKA introduces new makers who create products in the categories of House & Home, Paper Goods, Jewelry, Accessories and Little Ones.

The Coveteur is a top online style destination for the fashion-obsessed with unparalleled access to the closets of celebrities, influencers and style icons.

Above: The Love Cycle Tea Flight & The Chic Hostess (Sucre Rond & Sucre Carré)

The shop features Karlie's Kookies, a joint venture between Momofuku Milk Bar and supermodel Karlie Kloss. KK is a wholesome baked goods line features kookies and pies and a portion of the proceeds for each sale is donated to FEED, to help provide nutritious meals to those in need. The products are all gluten and dairy free.

For the wee ones, they had the most adorable dresses and onesies. Karina and I wished they made some of the outfits in adult sizes.

Karina recognized these sunglasses immediately. Turns out the Co-Founder of Babiators is also a Sacred Heartie! It was great meeting and catching up with my fellow Sacred Heartie, Molly Fienning.

There was champagne and even a nail design station at the event.

Plenty of gorgeous bags, aprons and stationary.

And don't get me started on the jewelry.

With Co-founders Jennifer Lee Koss + Kena Paranjape (or Jena as they are sometimes called) who made this all a reality.

Whoever invented the pop-up concept (restaurant or shop) is a genius!

Launching: Tuesday, November 26th through January 6, 2014

Location: The Free & The Brave store at the Paramount Hotel 235 West 46th Street NYC

The closets will be shoppable online via ipads in-store and merchandise will be delivered directly to the customer's home. So one can shop till they drop sans heavy bags = no schlepping through crowds or subways. In addition to the convenience of no heavy baggage, use this promo code: PARAMOUNT at checkout to receive 15% of your order valid until January 15, 2014! 

Don't miss out on this very special pop-up.

Happy holidays!




Posted in BRIKA, Events, Gift Set, Holiday, Paramount Hotel, Pop-Up, Special collaboration


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